Thought leadership writing

Whitepapers, blogs, e-books

A collaborative writing process

Creating high-value thought leadership content demands close collaboration between the writer and subject matter experts. I take time to understand the topic and why it’s important to the target audience. Then I pay close attention to key messages so I can weave them into the copy.

examples

I worked with a senior regulatory consultant to write an insight piece on uncertainty surrounding use of red seaweed extract as an additive in animal feed. The goal was to spotlight the complexity of this matter, implying the benefits of specialist regulatory expertise.

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Working closely with scientists at this R&D consultancy, I wrote an article on the use of synthetic biology in personal care ingredient production. It underlined the value of working with external partners to drive successful innovation in this emerging area.

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“Mary is adept at helping our thought leaders hone their core message within a written piece, always keeping in mind the target audience and the purpose of the content. We also value her skill at identifying publication opportunities and approaching editors that are the best fit for the content and then repurposing a piece to fit the editors’ criteria.”

Abbie Meliniotis, Head of Marketing, Sagentia Innovation

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If you’re looking for expert B2B copywriting support, I’d love to hear from you.

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