Services
Editorial and PR writing
News releases, by-lined articles, opinion pieces
From content to coverage
With my background in PR, I’m quick to spot themes that will interest media. Nothing makes me happier than generating additional value from thought leadership content via editorial placements. I understand what journalists want – and what they don’t – so I can make honest recommendations about how and when to invest in media relations.
examples
After interviewing experts for a whitepaper on the implications of proposed changes for UK chemical registrations, I was keen to achieve additional mileage from this high value piece of content. The outcome was an in-depth article in Speciality Chemicals magazine.
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When I collaborated with a life sciences expert to write a whitepaper on the fascinating topic of healthy longevity, I saw that it had potential for food and beverage sector media. I prepared an exclusive news release and secured coverage with Food Navigator.
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If you’re looking for expert B2B copywriting support, I’d love to hear from you.
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