When the team at Oakland Innovation briefed me on their ideas for a plant protein whitepaper for their website, I knew there was also great potential for media coverage.
Together, we ensured the whitepaper covered areas of commerical interest, implicitly showing the target audience how Oakland could help foster targeted innovation in this rapidly evolving space. It has proved to be a powerful marketing tool.
Once the paper was complete, we used it as the basis for an indepth editorial article with leading industry publication Food Navigator, helping drive additional value and exposure for Oakland.
Click the below link to read the whitepaper in full.